By Federico Calabrese
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Index
German football is an exception to the rule that binds most top European leagues.Within this uniqueness, RB Leipzig stands out. Owned by Red Bull, the club is managed in a way that diverges significantly from the traditional principles that govern most other German teams. Let’s take a closer look at how this model works.
Leipzig: figures and influence
The club is 99.5% owned by the Red Bull company, while the remaining shares belong to members who are, in fact, linked to the company itself. In Germany, the famous “50+1” rule applies, but Leipzig has bypassed it by limiting the number of voting members and setting a very high membership fee. This has sparked controversy, as many believe it undermines the shared values of German football. Red Bull’s influence is evident and has become increasingly dominant over time.
The role of Jürgen Klopp
In early 2025, Red Bull made a major move: Jürgen Klopp joined the company as Head of Global Soccer.
The former Liverpool coach is now responsible for overseeing the group’s global football vision—supporting sporting directors, shaping transfer strategies, and coordinating international scouting. His role is entirely strategic and advisory; he is not directly involved in club governance.
Returning to Leipzig’s financial model, Red Bull has always prioritized the club’s long-term project, but from a broader corporate perspective—often at the expense of a strong connection with fans, which is fundamental in other clubs.
While the club posts healthy profits, critics argue that the economic-financial system has, at times, stripped Leipzig of its authentic identity. Red Bull also owns major stakes in Salzburg, New York, and Bragantino, among others. This demonstrates the scale of its structure and the clarity of its objective: ensuring long-term stability across the system, even at the cost of limiting fan culture and passion.
By Federico Calabrese
