By Marta Elena Casanova
Follow us on social networks to stay updated on the latest transfer market news: Instagram, Facebook e X.
Index
The Beginning of the Como Project
There is something magnetic about the Como 1907 project: a story that starts again from the bottom, a solid and visionary ownership, Cesc Fàbregas choosing to stay and lead the group, and a targeted transfer market focused on quality and resale value. And, not a trivial detail when talking about projects, the 2025/26 season started with an important victory.
From Serie A Return to Long-Term Vision
Como made its return to Serie A in May 2024, twenty-one years after its last appearance. It wasn’t a rise due to chance, but the result of an ambitious and concrete plan. Since 2019, the club has been owned by Sent Entertainment, the sporting branch of the powerful Hartono family (Indonesian entrepreneurs with an estimated fortune of over $40 billion; the Hartono brothers are consistently among the top positions in Forbes’ Asia ranking). With President Mirwan Suwarso, the club has guaranteed financial stability and a strategy that goes far beyond the pitch: enhancing the territory, brand, entertainment, and tourism.
The Sinigaglia as an Urban and Cultural Asset
Lake Como is not just a picturesque backdrop, but a central resource of the project. The club has presented a redevelopment plan for the Giuseppe Sinigaglia Stadium, entrusted to the international studio Populous. The roadmap includes successive phases: design and approval by May 2026, construction starting in October 2027, and the grand opening in the summer of 2028. The stadium will become a multifunctional hub, with shops, restaurants, a hotel, wellness areas, and services open year-round.
Fàbregas Stays at the Helm of the Larian Dream
In Italian football, often volatile, the confirmation of Cesc Fàbregas as head coach is a turning point. Despite offers from Bayer Leverkusen and even Inter, the Spaniard decided to stay: he is considered an integral part of the club, both as shareholder and technical leader. Thanks to his work, Como finished the 2024/25 season in 10th place in Serie A, collecting 49 points — the best finish and a record in club history — including six consecutive wins in the second half of the season.
Summer Market: Targeted Investments and Value Strategy
The summer of 2025 saw Como invest in young and promising profiles, capable of immediate impact and strong resale potential. Among the main signings were Jesús Rodríguez (from Betis), Martin Baturina (Dinamo Zagreb), Nicolás Kühn (Celtic), Jayden Addai (AZ Alkmaar), Máximo Perrone (Las Palmas), and Jacobo Ramón (Real Madrid). In particular, Baturina became the most expensive signing in the club’s history, with an investment of around €25 million.
The Economic Strength of the Project: Record Spending and Sustainability
If Como’s transfer campaign was convincing on the technical side, economically it made even more noise. In the summer of 2025, the club invested over €100 million in new signings and permanent deals, ranking among the top ten European clubs for overall spending. Deals like Jesús Rodríguez (€22.5m), Martin Baturina (€18m plus bonuses), Nicolás Kühn (€19m), Jayden Addai (€14m), and Máximo Perrone (€13m) pushed investments to unprecedented levels for a newly promoted side. Added to these were the permanent signings of Ignace van der Brempt, Álex Valle, and Fellipe Jack, confirming the desire to consolidate a young and competitive core built in recent months.
On the outgoing side, revenues were more limited: around €15 million, mainly from the sales of Gabriel Strefezza, Alessandro Bellemo, and Nikolas Ioannou. A clearly negative transfer balance, but one that raises no concern thanks to the solidity of the Hartono family, among the richest in the world. The strategy is clear: invest today to quickly reduce the gap with consolidated Serie A clubs. Long-term sustainability will come from the new Sinigaglia Stadium and the growth of commercial and tourism-related revenues tied to the Como brand. For now, the management can afford to push hard without immediate financial risks.
A Strong Start: Victory Over Lazio and New Status as a Promoted Side
Not just strategies, but immediate results. Como made its debut in the 2025/26 season with a convincing 2-0 win against Lazio (goals by Douvikas and Nico Paz) at the Sinigaglia: a victory that showed clear ideas, intensity, and the ability to turn the project into on-pitch performances.
The immediate goal remains solid survival. But the club has everything it takes to aim higher. A competitive squad, Fàbregas’ tactical identity, a strategic transfer market, and a new stadium on the way make Como’s horizon extremely intriguing. In a national football scene often marked by instability, Como stands out as one of the most consistent and sustainable emerging clubs.
By Marta Elena Casanova
