By Marta Elena Casanova
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Index
The arrival of the new “Serie A Women” format
With the launch of the new format and brand “Serie A Women”, officially presented on May 5 during the Frecciarossa Game On event, the women’s league enters a completely new phase. Now there are twelve teams instead of ten, in a single round-robin format with home and away matches, and with increased media visibility: all games will be streamed on DAZN, while Rai will broadcast one match per week live and free-to-air.
The calendar and the first matchday: big matches and debuts
The official calendar, released on July 25, 2025, marks the return of the newly promoted Parma and Genoa. Parma will visit Roma, coming off an excellent season and qualified for the next UEFA Women’s Champions League, while Genoa will host Milan in a match promising high intensity. Completing the opening round are Como Women-Lazio and Napoli Women-Fiorentina.
First matchday – October 4/5, 2025
- Sassuolo – Juventus
- Inter – Ternana
- Roma – Parma
- Genoa – Milan
- Como – Lazio
- Napoli – Fiorentina
Derbies and must-watch matches
Among the most anticipated fixtures are the derbies. The Rome derby will take place on the sixth matchday, November 16, with the first leg hosted by Roma. The Milan derby is scheduled for December 14 (ninth matchday). Another top match to mark on the calendar is Roma-Juventus on December 7, a rematch of the Coppa Italia final and a prelude to the Supercup, on January 10-11.
The first regional derby of the season will be Parma-Sassuolo, on the second matchday, October 12. Kicking off 2026 will be another high-level clash: Inter-Juventus, scheduled for January 18.
Dates, breaks, and new regulations
The season will conclude on the weekend of May 16-17, 2026, one week before the Women’s Coppa Italia final. Breaks are scheduled for national team matches (late October, November, March, and April) and for the Christmas holidays (late December and early January).
Regulatory-wise, the top three teams at the end of the season will qualify for UEFA competitions: in addition to the Champions League, the new UEFA Women’s Europa Cup debuts. The last-placed team will be relegated directly to Serie B.
Summer transfer market: investments and strategies
The transfer market has confirmed the growing professionalism of Serie A Women. Roma retained most of its squad and added targeted reinforcements, consolidating its status as favorite. Juventus focused on young talents, while Milan strengthened the team with experienced international players. Fiorentina and Inter adopted more sustainable strategies, emphasizing youth development and strategic transfers.
A notable example is Alisha Lehmann, who moved from Juventus to FC Como Women, an independent club focused on women’s football and a symbol of new ambitions.
Economy and sustainability: revenues and sponsors
According to a FIGC report, sponsorships account for approximately 65% of direct revenues for Serie A Women clubs. The league has launched a development plan to achieve, by 2027, a balance between costs and revenues for at least 70% of teams.
Economic sustainability remains a challenge: many clubs still rely on external investments and sponsors that are not always stable. However, growing public interest indicates a positive foundation to consolidate future revenues and attract new commercial partners.
Broadcast rights and visibility
The league’s coverage is guaranteed by DAZN, which will stream all games, and Rai, which will air one free-to-air match per week.
Juventus, Roma, and Milan start the season as favorites, thanks to reinforced squads and consolidated management. Teams like Fiorentina, Sassuolo, and FC Como Women could surprise and challenge the established order.
The FIGC reports a significant increase in public interest compared to previous seasons, with more fans engaged and higher participation in live and online matches. The 2025/26 season will therefore be crucial to consolidate visibility, economic growth, and the development of women’s football in Italy.
By Marta Elena Casanova
