By Marta Elena Casanova
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Italian Women’s Football is Renewing Itself: Serie A Women Launches with New Format and International Identity
Women’s football in Italy is ready to write a new chapter in its history. Starting next season, the women’s Serie A will undergo a significant transformation—not only in terms of its format but also with a new name and visual identity. A change promoted by the FIGC to strengthen the league’s positioning both nationally and internationally, enhancing visibility, appeal, and engagement from fans and sponsors.
Serie A Women: a new name for a more global football
From the 2025 season, Italy’s top women’s football division will officially be called Serie A Women. The rebranding was announced during the event “Frecciarossa Game On – Women in Sport” held in Rome, where current league stars were celebrated. The new name and logo mark a bold step towards internationalization and the promotion of a rapidly growing movement.
According to the FIGC, this new identity aims to overcome the stereotypes often associated with women’s sports by offering a more authentic and powerful narrative. Grit, passion, and determination are the values the Serie A Women brand wants to convey, especially to younger generations and a global audience increasingly drawn to women’s football.
Format Change: more teams and return to a single group
One of the key changes is the new league format, returning to a classic single round-robin group. After three seasons with a split-phase format (regular season + championship/relegation rounds), the league will adopt a more straightforward and competitive system, aligned with top European leagues like those in England and Spain.
The championship will now feature 12 teams (up from the current 10), thanks to confirmed promotions of Ternana and Parma, and a playoff between Bologna and Genoa for the final spot. Each team will play all others home and away, for a total of 22 matchdays. This structure will make the season more accessible for fans and media, boosting interest and commercial impact.
Technology and innovation: call-for-VAR on the way
One of the most talked-about innovations is the potential introduction of call-for-VAR technology, which may debut in both Serie A Women and men’s Serie C. This system would allow teams to request VAR reviews in specific situations, similar to challenges in sports like tennis or American football.
Federica Cappelletti, president of the Women’s Football Division, confirmed that official approval from the relevant authorities is still pending, but emphasized that this is one of many innovations designed to improve the quality of play and fairness in refereeing decisions.
A more competitive and international future
With the launch of Serie A Women, Italian women’s football aims to close the gap with Europe’s top leagues, both technically and commercially. In recent years, the rising level of domestic players, the arrival of international talent, and increased media attention have already made the competition more exciting. However, to make a definitive leap in quality, continued investment in visibility, infrastructure, and player development is essential.
The rebranding and the new format are concrete steps in this direction. The goal is clear: to make Serie A Women a benchmark league—capable of attracting sponsors, fans, and top football stars from around the world.
By Marta Elena Casanova
